Royal Building Products makes a wide range of synthetic siding and decking products. My project work for them includes many smaller initiatives and good deal of high end direct mail. 

To promote their partnership with Donald A. Gardner architects, as well as Royal's web based previsualization software, we elevated customers to artists when using Royal to customize their homes. 

To promote Royal's distribution network, Royal Building Solutions, to a pro market we illustrated how easy Royal makes getting projects done. 

When Royal wanted to introduce their highest end, most innovative product to a handful of key market influencers, they asked us how we could break through the clutter. In a custom made box we sent a sample of the product which, when picked up, revealed an iPad Mini preloaded with a custom brochure app. The app let builders explore the product's many benefits, colors, and even suggested color combinations. 

To introduce Zuri, Royal's maintenance-free decking product, to builders in Hilton Head we asked them to think about what they'd rather be remembered for selling their clients. A list of maintenance providers or just one simple product they'd never have to worry about again?