HealthCare.gov needed a change of plans for their open enrollment period. Due to privacy concerns, it was decided there would be no paid advertising for their social channels during the 2015-2016 open enrollment. Traditionally a brand that went out of its way to stay visually innocuous, we had the opportunity to inject some humor and fun into a season where the target demographic was uninsured adults from 18-30 years old.

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We're open for business! Explore your health care options now: http://go.cms.gov/1M9w79q

Posted by HealthCare.gov on Sunday, November 1, 2015

From annual check ups to emergency room trips to prescription drug coverage, HealthCareGov offers a number of benefits so you can stay healthy all year long.

Posted by HealthCare.gov on Tuesday, January 19, 2016

Don’t get THAT look! Make sure you and all your friends stay healthy and #Getcovered: http://go.hc.gov/1HQhx77

Posted by HealthCare.gov on Monday, December 7, 2015

Think twice before rolling the dice. Sign up for health care today and protect yourself against the odds. Share this post with a friend who needs to #GetCovered http://go.hc.gov/1PLNDkv

Posted by HealthCare.gov on Thursday, January 7, 2016

Call. Beep. Buzz. Don’t forget to sign up before the final deadline: Jan 31! --> http://go.hc.gov/1PWaiIo

Posted by HealthCare.gov on Saturday, January 30, 2016

Options, options, options! Which health care plan will you choose? #GetCovered - http://go.hc.gov/1OgdAVY

Posted by HealthCare.gov on Tuesday, December 8, 2015

Did you know over 70% of people choose the Silver plan? See if you can save on out-of-pocket costs: http://go.hc.gov/1S74QHa Keep your sparkle and #GetCovered.

Posted by HealthCare.gov on Thursday, January 21, 2016

Only 3 days left until open enrollment ends! Sign up today and #GetCovered.

Posted by HealthCare.gov on Thursday, January 28, 2016

The LAST CHANCE to enroll in health care coverage for 2016 is Jan. 31. Visit: http://go.hc.gov/20ew4yl and #GETCOVERED today!

Posted by HealthCare.gov on Wednesday, January 20, 2016

Time is running out! There's 24 hours until the Jan 15 deadline for coverage starting 2/1, don’t wait until the last second. #GetCovered today @ http://go.hc.gov/1TXK23V

Posted by HealthCare.gov on Thursday, January 14, 2016