The Archery Trade Association is made up of the manufacturers and distributors of archery related products, from bows and crossbows to arrows and targets. Their goal is to raise awareness of the sport with a new and younger audience.

Web Site

We had the opportunity to completely redesign their consumer-facing community and learning site, archery360.com, where visitors can learn about different styles of archery, find resources close to them and even watch online courses to improve their skills.

Social Media

Using a mix of pop culture and a bit of twisted realism, we have fostered an extremely engaged and devoted following that continues to grow.

As part of a content series we offered the community the ability to vote for their king, queen and jack from pop culture archers. Once the votes were tallied we produced a fully customized set of playing cards which we gave away through our Facebook channel.

For this content series, we got some liquid nitrogen, a bunch of props, and a Phantom 4k Flex. We shot all of the footage and then let users decide which object they wanted us to show being show with an arrow. At the end, we did a super cut of all of our favorites.